Our Story

Tell the story of how your company came about

I’m guessing you’ve known me from a recommendation of a friend or one of my hilarious & insightful social media posts.So to start! Who am I & how can I help you? Trust me I was in your place lost in the fitness journey not knowing what is right and wrong until 2009 when I decided to hit the road of weight lifting and well-balanced nutrition. Consistency made me reach the body shape that I dreamed of, however, the lack of knowledge was triggering me.

I wanted to follow a sustainable diet that actually works and there are so many people out there talking about diets out there that assure is the ONE. I needed to find scientific & sustainable plan to live a healthy lifestyle and sustain body image. I studied the Precision Diet that focuses on personalized nutrition on how to do it and luckily, I was guided by pioneering coaches in Egypt and abroad that changed my life and view of diet.

My main goal shifted to people’s needs by “Transforming people's body shapes and enhancing their lifestyles". So,I started Diet & Cheat and proudly say it out loud “Everyone deserves to live in good shape and enjoy a state of well-being" Inspired by Optimus Prime, known for his strong moral motives. I put healthy choices and sports obsession as my motto so everyone will be a Transformer for all my clients! Currenlty more than 120+ clients transformed their physiques in the last 2 years without going back